I help brands win placement, expand distribution, and scale responsibly across complex retail channels, with deep expertise in club retail and marketplaces. From joint business planning and negotiations to assortment, pricing, and margin architecture, I focus on strategies that drive both top-line growth and long-term profitability.

I lead integrated retail, e-commerce, and marketing strategies that align brand storytelling with performance. My experience spans Amazon Vendor and Seller Central, DTC optimization, paid media, influencer marketing, CRM, and shopper marketing, all anchored in clear KPIs and disciplined execution.

Where I often add incremental value is at the intersection of sales and marketing. I work with brands to adapt packaging, merchandising, messaging, and creative assets specifically for retailers like Costco and Sam’s Club, ensuring the brand resonates with both buyers and members while supporting velocity and profitability.

Designed for founders and emerging brands that need impact without excess. Every investment is tied to ROI, contribution margin, and long term brand equity. Leveraging cost efficient, high performing agencies and vendor partners, strategies maximize results while protecting cash flow and margin.

With a background in investment banking and consulting, I bring a CFO-level mindset to revenue leadership, with hands-on experience managing full P&Ls, forecasting, scenario planning, pricing strategy, and profitability analysis. This allows me to balance growth with financial and operational discipline.