Meet Michelle

Strategy. Growth. Impact.

I’m a data-driven growth leader with 20+ years scaling CPG brands across retail, e-commerce, and omni-channel. I build commercial engines that drive profitable growth, unlock key retail partnerships and turn strategy into measurable results.

I specialize in helping start-up and emerging brands scale efficiently by leveraging right-sized partners and disciplined investments to prioritize profitability, velocity and long-term brand equity.

I’ve partnered with leading retailers including Costco, Sam’s Club, Amazon, Target, Ulta Beauty, Sephora, Walmart, and Macy’s, along with global distributors across Europe, Asia, and the Americas. I bring both strategic rigor and hands-on execution to every stage of growth.

Where I Create Impact

I help emerging brands scale revenue, expand retail distribution, and build sustainable growth.

  • I help brands win placement, expand distribution and scale responsibly across complex retail channels, with deep expertise in club retail and marketplaces. From joint business planning and negotiations to assortment, pricing and margin architecture, I focus on strategies that drive both top-line growth and long-term profitability.

  • I lead integrated retail, e-commerce and marketing strategies that align brand storytelling with performance. My experience spans top retailers, Amazon Vendor and Seller Central, DTC optimization, paid media, influencer marketing, CRM, and shopper marketing, all anchored in clear KPIs and disciplined execution.

  • Where I often add incremental value is at the intersection of sales and marketing. I work with brands to adapt packaging, merchandising, messaging and creative assets specifically for retailers like Costco and Sam’s Club, ensuring the brand resonates with both buyers and members while supporting velocity and profitability.

  • Designed for founders and emerging brands that need impact without excess. Every investment is tied to ROI, contribution margin and long term brand equity. Leveraging cost efficient, high performing agencies and vendor partners, strategies maximize results while protecting cash flow and margin.

  • With a background in investment banking and consulting, I bring a CFO-level mindset to revenue leadership, with hands-on experience managing full P&Ls, forecasting, scenario planning, pricing strategy and profitability analysis. This allows me to balance growth with financial and operational discipline.

  • I help brands navigate critical business moments from retailer challenges and channel conflicts to sensitive brand positioning decisions. I bring calm, strategic judgment to complex situations, protecting both revenue and long-term brand equity.

Contact Me

Brands I’ve Worked With

  • DARÉ BIOSCIENCE

    As Consultant

    Advising DARÉ Bioscience on elevating digital touchpoints across social, email, and PDPs to drive stronger consumer engagement and conversion.

    DARÉ BIOSCIENCE

  • HALEYS BEAUTY

    As Chief Revenue Officer

    Scaled 3× revenue growth through global retail partnerships, omni-channel execution and disciplined P&L management, including multi-million-dollar deals with Costco US, Costco International (13 countries) and top national retailers.

    HALEYS BEAUTY

  • DHC

    As VP of Sales + Marketing

    Delivered $20M+ in sales and 4× retail growth through global distribution expansion, omni-channel strategy and disciplined P&L management—securing and launching with Ulta (all doors), Target, Costco, Sam’s Club, Superdrug UK, and other top-tier partners.

    DHC

  • PERRICONE MD

    As International Sales + Marketing Manager

    Led international growth across APAC and the Americas, delivering 10%+ YOY growth through market expansion, distributor strategy and tailored go-to-market execution.

    PERRICONE MD

  • BARE ESCENTUALS

    As Business Development, Strategy, Brand Mgr

    Scaled international revenue from $8M to ~$50M through global expansion, retail growth and product launches by opening 200 Sephora France doors and ranking #4 in color.

    BARE ESCENTUALS

  • ORIGINS (of Estée Lauder)

    As Marketing Analyst

    Supported UK market strategy and execution, driving product launches and promotions through competitive analysis, forecasting and pricing.

    ORIGINS

  • ONE TWO COSMETICS

    As Director of Marketing &
    Business Development

    Drove 5× sales growth by transforming brand experience, product strategy and channel assortment.

  • LEHMAN BROTHERS

    As Investment Banking Analyst
    M&A, CMT Group

    Executed €2.7B in M&A across telecom and internet, leading valuation, modeling and strategic deal execution.

  • ARTHUR ANDERSEN

    As Senior Consultant
    Corporate Restructuring Group

    Advised on financial restructuring, driving $550M in capital raises through working capital optimization and valuation analysis.

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. Let’s get connected and discuss your growth goals!