Scaled Perricone MD across MECCA, AUS & NZ’s top beauty retailer, growing sales 25%+ through new and existing stores while expanding shelf space. Ranked #1 skincare brand in MECCA Cosmetica doors and #2 in MECCA Maxima doors.
Drove revenue with strategic product launches, ambassador-led events, and social activations. Built buyer trust and aligned assortment and marketing to customer needs, consistently exceeding targets and maximizing profitability.