Secured DHC’s launch across all Ulta doors and Ulta.com, scaling the business to multi-million-dollar revenue through disciplined investment, strategic promo architecture, and profit-first growth. Activated the highest-ROI levers to rapidly build awareness and drive conversion, pushing multiple SKUs into top-5 Ulta category rankings. Built a sustainable, margin-strong Ulta business designed to win shelf space, rankings, and long-term retail partnership.